Competitions and Scratchcards


Centro Shopping Malls (Australia)

Product
Centro Malls Australia
Promotion
Pick a Present 
Promoter
Centro Properties 
Promotion Period
Nov to Dec 2007

Some background…

To increase spend within two key shopping malls in South Australia over the Christmas spend period, our Australian office got involved in providing an insured scratch card as incentive to spend.

The mechanics…

Consumers spending more than $20 in a single transaction within any store in the mall were invited to take their till receipt to the Concierge desk to receive their scratchcard. Consumers scratched 3 panels from 9 to reveal 3 matching panels to win either LG Plasma TV’s or $5 and $10 vouchers for spend within the mall.

Our Australian office provided a fixed fee to enable Centro to giveaway up to 820 LG TV’s based on winning panels being received - with every scratch card being a potential winner.

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