Competitions and Scratchcards


Asda In-Store Scratchcard

Product
Christmas Saving Card
Promotion
In-Store Scratchcard
Promoter
Asda
Promotion Period
June 2009

Some background…

With the aim of getting people to sign up and open an Asda Christmas Saving Card, Asda embarked on a scratchcard promotion.

The mechanics…

Shoppers in Asda were handed a scratchcard with 9 panels and asked to scratch off 3 panels only, to find 3 identical cash amounts. Every card was a potential winner. Any customer finding 3 matching cash amounts were winners of that amount, and that cash amount was then loaded onto their new personal Asda Christmas Savings Card.

Umbrella was able to look at look at the odds of winning and advise on how to maximise their budget accordingly.

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