Gifts


Hula Hoops on-pack to donate to Sports Relief

Product
Hula Hoops
Promotion
Donations to Sports Relief
Promoter
UB
Promotion Period
Jan to June 2010

Some background…

Partnering with Sports Relief, this Hula Hoop promotion was supporting the 16 Hoopathon events that took place around the country to make a new world record for the most people hula hooping at one time.

The mechanics…

This on-pack promotion invited consumers to donate £1 or more to the campaign, via text or online, using the barcode on special Sport Relief packs. And in return UB would donate an additional £1 to the charity.

 

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