Gifts


AEG Power Tools Free Shirts for World Cup

Product
Heavy Duty Drill
Promotion
Free Football Shirt Offer 
Promoter
AEG 
Promotion Period
May to July 2010

Some background…

This AEG Power Tool promotion is inviting customers to ‘Power their team’ in the lead up to the World Cup, by offering them a free home nations football shirt of their choice.

The mechanics…

Consumers purchasing a Heavy Duty Combi Drill are invited to pick up a leaflet at the till. The leaflet includes a claim form for the free football shirt, which needs to be completed and mailed in 30 days after the power tool is purchased.

Umbrella advised on making small adjustments to the mechanic that reduced redemption costs without diminishing the strength of the offer. We also provided protection on the risk of over redemption.

Back to Case Studies

Other Case Studies