Gifts
Tabasco Spice it Up
- Product
- Tabasco
- Promotion
- Spice It Up
- Promoter
- Tabasco
- Promotion Period
- 25.10.2004 – 30.11.2005
The objective of this Tabasco campaign was twofold. To generate purchase of Tabasco Brand Pepper Sauce and gain placement of Tabasco bottles in restaurants consistent with a spicy theme.
The result was an on-pack mail-in promotion offering a free Indian meal. Consumers were invited to mail in special tokens to receive a ‘2 for 1’ voucher entitling them to a free main dish when another main dish of equal or greater value was ordered. There were 900 Indian restaurants participating in the promotion and a bespoke website created for customers to locate their nearest restaurant.
As well as offering an advisory service on the risk management of this campaign, Umbrella also managed all the handling.
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