Coupons


Go Ahead MONP at Race for Life

Product
Go Ahead
Promotion
Sample with MONP
Promoter
United Biscuits
Promotion Period
May to July 2010

Some background…

As part of Go Aheads ’Together We Feel Good’ campaign, they sponsored Race For Life events across the country. This campaign was all about getting the product in the hands of their core target audience and encouraging repeat purchase

The mechanics…

Go ahead! products and 30p money off coupons appeared in over 500,000 goody bags given to participants at the events, while brand ambassadors also gave out products to those watching and supporting. The coupon could be redeemed at any major supermarket.

These were large scale events, where Go Ahead benefited from prominent branding – however this opened their promotion up to the risk of over-redemption, the reason they were keen to take up a fixed fee solution with us.

Back to Case Studies

Other Case Studies