Coupons


Ambi Pur Sampling Drivers 50p MONP

Product
Ambi Pur
Promotion
Sampling and 50p MONP
Promoter
Sara Lee 
Promotion Period
Aug to Nov 2009

Some background…

Ambi Pur aimed to take advantage of the increase in families holidaying in the UK during August 09, with a sales promotion for their ‘car clip-on’ range.

The mechanics…

Sampling teams stopped drivers at MOTO Service Stations, the Eurotunnel and the Dover Ferry, to give them a free air freshner and 50p off their next purchase from the Ambi Pur car clip-on range.

Umbrella were able to manage the risk of over redemption by providing a fixed fee.

Back to Case Studies

Other Case Studies