Coupons


£2 MONP on LEGO Toys at Argos

Product
Lego at Argos
Promotion
£2 off LEGO
Promoter
Argos
Promotion Period
Jan to Feb 2010

Some background…

Argos teamed up with LEGO in order to target children through popular kids magazines. This ‘money off’ promotion aimed to drive family’s in-store.

The mechanics…

Copies of the Beano and Toxic Magazine carried a LEGO leaflet featuring a £2 MONP Coupon. The coupon could be redeemed when consumers spent £10 or more on any product from the LEGO range that was stocked in Argos Stores. The promotion was only valid at Argos stores.

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