Coupons


Arthur's Day Free Guinness

Product
Guinness
Promotion
Arthur's Day Free Pint
Promoter
Diageo
Promotion Period
24th September 2009

Some background…

As Guinness’ 250th anniversary celebrations reached a crescendo on Arthur’s Day, 24th September, Guinness invited the UK to raise a toast to Arthur Guinness in an array of celebrations across the country. They approached Umbrella about running a promotion offering free pints as part of this activity.

The mechanics…

Free Pint Coupons were distributed via Diageo staff at various London locations around Arthur’s Day valid for a Free Pint of Guinness Draught, Guinness Extra Cold or a draught soft drink as an alternative. These were valid at 58 participating Spirit Group venues in Central London.

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