Coupons


Carr's Table Water Biscuits

Product
Carr's Table Water Biscuits 
Promotion
Cross-coupon 
Promoter
United Biscuits 
Promotion Period
July to Oct 2006

Some background...  

The benefit of this cross-coupon promotion was that it allowed increased sales opportunities for both products – Carr's Table Water Biscuits and Hardy's Nottage Hill Wine. This also meant there was more for Umbrella to consider when assessing the risk. By looking at distribution per store and historical data of similar campaigns, we were able to provide a one-off fixed fee.

The mechancics...

Carr’s Table Water Biscuits carried a cross-coupon for 50p off Hardy’s Nottage Hill wine. Consumers purchased the biscuits then cut out the coupon to use on a future purchase.

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