Cashback
Blue Dragon Link-Save with Morrisons
- Product
- Oriental Cooking Sauce
- Promotion
- Morrisons Link Save
- Promoter
- Blue Dragon
- Promotion Period
- Sept to Oct 2009
Some background…
This Blue Dragon link-save promotion offers Morrison shoppers a free sachet of oriental sauce if they purchase a pack of own-brand chicken. Umbrella worked with Blue Dragon's creative agency to ensure this ‘couponless’ technology was working with their EPOS systems – minimising any risk. This was all done under a fixed-fee, so ensuring they had no financial risk should redemptions come in higher than anticipated.
The mechanics…
Packs of Morrison’s own brand skinless boneless chicken feature a communication attached to the outside of the packaging inviting the consumer to pick up a sachet of Blue Dragon oriental cooking sauce worth 50p at the same time as purchasing the chicken in order to receive the sauce free.
Other Case Studies
