Instant Win
Bollé Sunglasses win a Campervan
- Product
- Bollé sunglasses
- Promotion
- Win a campervan
- Promoter
- Bollé
- Promotion Period
- June to Jan 2010
Some background…
As the summer temperatures soar and the young student dudes head off to festivals, surf trips and the likes, this promotion aims to push the sale of Bollé sunglasses with the offer of gifts to appeal to their outdoors lifestyle.
The mechanics…
Consumers purchasing a pair of Bollé sunglasses will have the chance to win either a new VW campervan (or £20,000 in cash), a 3 night hire of a VW campervan or a personal GPS. The promotion is limited to the first 2,500 entries. On that basis, with each pair of sunglasses purchased, a unique reference is sent via email. The email directs the consumer to the Bollé promotional microsite where they can register for the chance to win.
Umbrella protected Bollé’s budget from any potential over-run by providing a fixed fee. This included management of the prize handling and fulfilment.
