Instant Win
Waburtons Football Fun
- Product
- White Sliced Rolls
- Promotion
- Football Text to Win
- Promoter
- Waburtons
- Promotion Period
- April to Sept 2010
Some background…
As ‘World Cup Fever’ takes hold of the UK this summer, the huge surge in parties and BBQ’s was an opportunity not to be missed for Britains number one branded baker. Created by Brahm, this football-themed promotion supports the launch of Waburtons new limited edition Sliced White Rolls.
The mechanics…
Warburtons on-pack promotion features across their Sliced White Roll packs for a limited time only, offering consumers opportunities to win exclusive Warburtons World Cup-themed Party Packs.
The 'Text to Win' mechanic will encourage consumers to text 'Football Fun' to 80878 to be entered into a prize draw giving them a chance to win one of the fantastic prizes on offer.
Top prizes include a HD Ready TV, DVD recorder, games console, BBQ's and much more.
