Instant Win

 

Win a Fanimal for World Cup

Product
Peperami
Promotion
Fanimals for Instant Win
Promoter
Unilever
Promotion Period
May to June 2010

Some background…

Snacking and football go hand in hand, so with World Cup Fever mounting, this promotion was the perfect opportunity to drive trial of Peperami. And appealing to the true footie fans is the offer of a shouting mascot ‘Fanimal’ – a prize that will be making plenty of noise in the market place in every sense of the word.

The mechanics…

Consumers are asked to text the word ‘FANIMAL’ to a shortcode 66644 for the chance to win one of the 1000 Fanimals up for grabs each day. In return they will receive either a ‘winning’ or ‘losing’ code. Winner consumers will be directed to www.fanimal.co.uk to claim their Fanimal or, if they are a losing customer they can visit the same website to redeem a ‘10% off at Sportsdirect.com’ voucher.

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