Instant Win

 

Olympus 1 in 3 Wins (Australia)

Product
The Tough 3000 Camera
Promotion
1 in 3 Wins 
Promoter
Olympus Imaging Australia
Promotion Period
March to June 2010

Some background…

Within the Australian market, Olympus are synonymous for their tough digital cameras. In order to maintain their status as the market leader and encourage sales they offered their consumers a 1 in 3 wins.

The mechanics…

Consumers who purchased any promotionally marked Tough 3000 product were invited to visit the Olympus website and enter the unique code, found inside the on-pack sticker as well as their purchase specifics (serial number etc) and details. Entrants were notified immediately if they were a winner.

The fixed fee (provided by our Australian office) was against the Wahu Beach toy and was based around a predetermined redemption % with the premise of 1 in 3 wins.

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