Instant Win

 

Ben & Jerry's Win 'Sundae on the Common' Tickets

Product
Large cups of Ben & Jerry's
Promotion
Win Festival Tickets
Promoter
Unilever 
Promotion Period
June to July 2010

Some background…

Ben & Jerry’s annual ‘Sundae on the Common’ event in Clapham, has become a big success in its own right, in turn generating them great sales promotional opportunities to get customers buying even more ice-cream!

Focusing on their cinema trade, this promotion aimed to increase the number of scoops purchased per consumer.

The mechanics…

250 participating cinemas of Odeon, Cineworld, Empire, Vue and Showcase, handed out a postcard to consumers who purchased a large cup or cone (constitutes 3 scoops) of Ben & Jerrys. Consumers completed the postcard stipulating the date of the event they would like to attend the festival and posted it using the FREEPOST Address. 20 winners were drawn.

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