Instant Win
Free Hardy's FreshCase at Comet
- Product
- Hardy's FreshCase Wine
- Promotion
- Free with Fridge at Comet
- Promoter
- Constellation Europe
- Promotion Period
- February 2010
Some background…
Comet and Hardys Nottage Hill FreshCase teamed up to give shoppers something a little bit different this February. FreshCase is a recently launched fridge-friendly innovation, with packaging specifically designed to be a convenient and stylish addition to the fridge shelf and a usp to keep wine fresh for up to 6 weeks. This fridge freezer promotion enabled FreshCase to build product awareness and Comet to have something a bit different up for grabs.
The mechanics…
Selected fridges freezers with a RRP of over £600 at Comet stores featured an offer for a free box of Hardy’s FreshCase Wine. Anyone purchasing the products in-store were provided an application form, which once completed needed to be mailed-in, in return for a coupon worth £17.99 valid against a box of Hardy’s FreshCase wine valid at Sainsbury’s stores only.
