Instant Win
Sony Ericsson Phones - Everyone Wins
- Product
- W995 and Satio Phones
- Promotion
- Everyone Wins
- Promoter
- Sony Ericsson
- Promotion Period
- Feb to March 2010
Some background…
This promotion forms part of Sony Ericssons strategy to reposition itself as a “communications entertainment” brand. It runs across 2 of its flagship phones – the W995 with its beefed up video and multimedia capabilities and also the feature-rich Satio phone. This on-pack promotion offers 28,000 ‘entertainment’ related prizes, with a guaranteed prize for everyone to entice purchasers.
The mechanics…
Consumers who purchase a W995 or Satio Sony Ericsson handset at Phones4U stores are invited via a sticker on the box sleeve to visit www.sonyericsson.com/everyonewins. Here they need to enter their unique codes and contact details to find out what prize they have won.
The prizes include Home Entertainment Systems, experience days/weekends, Sony PSP’s, Play.com vouchers, cinema tickets and DVD’s.
Consumers will be required to mail in the original sticker featuring the winning URN along with the details they entered online in order to validate their winning claim.
Umbrella were able to forecast redemption levels across prize tiers and provide a risk solution accordingly. We also managed various elements of the prize fulfilment.
