Instant Win
Pot Noodle Spinning Fork
- Product
- Pot Noodle
- Promotion
- Win a spinning fork
- Promoter
- Unilever
- Promotion Period
- Sept 08 to March 09
Some background…
As quirky as ever, this Pot Noodle instant-win promotion was featured on-pack and offered fun-loving consumers the opportunity to win one of thousands of spinning forks. This great novelty prize is the ultimate in convenient snacking as no noodle-twisting is required!
The mechanics…
The promotion invited consumers to look under the lid of promotional packs to see if they had a winning message. Winners were directed to text in or go online to the Pot Noodle website and enter their code to redeem their fork. For anyone who hadn’t won, there was the chance to purchase one online as well.
Umbrella worked with Unilever’s agency and the brand team to work up redemption models so that stock ordering and handling costs could be managed.
