Instant Win
Walls Sausages - is there £50 in this pack?
- Product
- Walls Sausages
- Promotion
- Instant Win
- Promoter
- Walls
- Promotion Period
- 25.06.2007 - 15.08.2007
Some background...
This Walls sausage promotion always promised to brighten up the sausage aisles, with plenty of bold on-shelf theatre and a very enticing offer – open your pack with the chance of winning 1,000s of instant cash prizes hidden inside.
The promotion was supported by a £1 million media campaign increasing propensity to purchase. You’re unlikely to have missed the advert with the Walls dog ‘Grizzler’ wrestling with his owner to get his paws on the prize pack of sausages.
The mechanics...
Consumers were invited to look inside their pack to see if there was a flow-wrapped winning insert containing a cheque for either £50, £20 or £10.
Fortunately for Walls, we provided them with fixed fee cover for this promotion, as redemptions on this offer were phenomenal.
